Tennis and Technology Unite as Mercedes-Benz Makes Its Debut as Premium Partner of the Prestigious Grass-Court Tournament at Steffi Graf Stadium

Mercedes-Benz Expands Its Presence in International Sports with New Premium Partnership at the Berlin Tennis Open 2025

Mercedes-Benz is strengthening its footprint in international sports, announcing its role as premium and official automotive partner of the Berlin Tennis Open 2025.

The tournament, taking place June 14–22 at the iconic Steffi Graf Stadium in Berlin-Grunewald, represents a powerful alliance between German engineering and world-class tennis.

As part of the WTA 500 series, the Berlin Tennis Open will host a competitive field featuring world number one Aryna Sabalenka and rising German star Eva Lys.

In total, 28 singles players and 16 doubles teams will compete for record prize money of $1.1 million — the highest in the tournament’s history.

More Than Just a Sponsorship

Mercedes-Benz is not merely a traditional sponsor. The brand will play an active role in the tournament’s execution, with a focus on mobility, technology, and sustainability.

Although the press release did not mention specific vehicle models, it is reasonable to expect Mercedes-Benz to showcase its latest electric EQ models and intelligent transport solutions.

The partnership reflects Mercedes-Benz’s broader strategy to reach a diverse and global audience. While the brand has long been associated with Formula 1 and golf, this new engagement signals a strategic shift into tennis’ rapidly expanding global scene.

Where Sport Meets Technology

Both car enthusiasts and tennis fans can look forward to an event where the elegance of sport meets technological perfection — precisely the image Mercedes-Benz aims to cultivate.

Our team may have used AI to assist in the creation of this content, which has been reviewed by our editors.