Renault Slows Down with New Campaign: F1 Star Joins Effort to Save Young Lives

Renault has launched an unconventional new international campaign aimed at improving road safety among young drivers. Backed by Formula 1 driver Pierre Gasly, the French manufacturer is turning the spotlight on a troubling statistic: More than half – 52% – of all speed-related fatal accidents involve drivers under 35. The figure was highlighted in a Renault press release marking the launch of its Human First Program.

The campaign kicked off in France on April 6, coinciding with the Japanese Grand Prix – a deliberate move by Renault. Gasly, who races for the BWT Alpine Formula One® Team, is serving as the campaign’s ambassador, with the goal of making the message relatable and compelling for younger drivers through his celebrity and credibility in motorsport.

Beyond awareness efforts, Renault is also taking practical action at home. The Clio model is now available with a new “safety car” function, which limits the vehicle’s top speed to 110 km/h — a technological reminder that speed doesn’t always equal freedom.

Through this campaign, Renault aims to position itself as a leader in responsible mobility, making safety as much of a selling point as horsepower or range. It’s all part of a broader company strategy that increasingly focuses on technology and services designed to protect not only drivers and passengers, but all road users.

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