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The 10 Most Unfortunate Car Names Ever – What Were They Thinking?

These names show that even major car manufacturers can miss the mark when it comes to naming.

Mikkel Preisler
By Mikkel Preisler 22. May 2025

Some car names are so unfortunate that you have to wonder how they ever got past the marketing department. Here is a collection of the most bizarre and unfortunate car names that have ever been released:

Mazda LaPuta

Inspired by Jonathan Swift’s “Gulliver’s Travels,” but in Spanish-speaking countries, “LaPuta” means something far less flattering – namely “the whore.” A major cultural misunderstanding.

Isuzu Mysterious Utility Wizard

A name that sounds more like a character from a role-playing game than an SUV. It’s hard to take a car seriously with such a cryptic name.

Mitsubishi Minica Lettuce

A car named after a salad ingredient? Hard to imagine that name revving up much excitement among car buyers. It sounds more like a side dish than something you’d want parked in your driveway.

Daihatsu Naked

The name suggests minimalism, but it’s hard not to think of something entirely different. A car that perhaps reveals a bit too much.

Renault Wind

In English-speaking countries, “wind” can have an unfortunate double meaning, making this name more a source of amusement than admiration.

Subaru Brat

“Brat” translates to “mischievous child” in English, which is not necessarily the association you want for your car. While it stands for “Bi-drive Recreational All-terrain Transporter,” the abbreviation is unfortunate.

Chevrolet Cheese

A name that might have been intended to appeal to cheese lovers, but instead makes the car sound like a joke. Fortunately, this model was never a big hit.

Ford Aspire

A name that attempts to inspire but makes the car sound like a self-help book instead. Unfortunately, the car did not live up to its ambitious name.

Nissan Cedric

A name that might have been popular in the 1950s but today sounds more like an old uncle than a modern car.

Toyota bZ4X

A name that sounds more like a password than a car model. It’s hard to imagine anyone proudly saying: “I drive a bZ4X.”

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